Job Description
We are seeking a visionary Senior SEO Specialist to lead our organic growth strategy. At Apex Digital, we don't just chase rankings; we engineer digital authority. If you possess a deep technical understanding of search algorithms and a knack for driving high-conversion traffic, we want you on our team.
In this role, you will bridge the gap between technical engineering, content strategy, and data analysis to ensure our digital presence dominates the market. You will be responsible for scaling our organic visibility and implementing cutting-edge SEO tactics that deliver measurable ROI.
Responsibilities
- Technical SEO Leadership: Conduct comprehensive site audits to identify and resolve technical bottlenecks that hinder search engine crawling and indexing.
- Strategy & Execution: Develop and implement robust SEO strategies aligned with business goals, focusing on keyword optimization, backlink acquisition, and on-page enhancements.
- Performance Analysis: Monitor key performance indicators (KPIs) using Google Analytics and Search Console to track traffic, rankings, and conversion rates, providing actionable insights.
- Content Optimization: Collaborate with content teams to optimize landing pages and blog posts for relevance, readability, and search intent.
- Competitor Analysis: Monitor competitor movements and industry trends to stay ahead of algorithm updates and emerging opportunities.
Qualifications
- Experience: Minimum of 5+ years of experience in SEO, with a proven track record of improving organic traffic and rankings for mid-to-large scale websites.
- Technical Skills: Deep knowledge of HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, Drupal, Shopify).
- Tools: Proficiency in using advanced SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
- Data Analysis: Strong analytical mindset with the ability to interpret complex data sets and translate them into actionable strategies.
- Communication: Excellent verbal and written communication skills with the ability to present technical concepts to non-technical stakeholders.