Job Description
Are you a creative marketing professional ready to make your mark in Boston's vibrant business scene? Innovate Marketing Group is seeking a dynamic Marketing Assistant to join our award-winning team. You'll collaborate with industry leaders to develop cutting-edge campaigns that drive brand growth and customer engagement. This role offers unparalleled opportunities to master digital marketing strategies while working in our modern downtown office. If you're passionate about data-driven marketing and eager to accelerate your career in a collaborative environment, apply today!
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics using Google Analytics and reporting tools
- Assist in content creation including blog posts, social media assets, and email newsletters
- Coordinate with design team to produce compelling visual marketing materials
- Manage CRM database and maintain accurate customer segmentation
- Conduct market research to identify emerging trends and competitor activities
- Support event planning and promotional activities for brand initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of hands-on marketing experience with digital campaigns
- Proficiency in Google Analytics, Facebook Ads Manager, and Mailchimp
- Strong written and verbal communication skills with attention to detail
- Experience with Adobe Creative Suite (Photoshop, Illustrator)
- Ability to manage multiple projects with strict deadlines
- Knowledge of SEO/SEM best practices and content marketing principles
- Portfolio demonstrating marketing campaign examples preferred