Job Description
Join Bluegrass Marketing Group's dynamic team as a Marketing Assistant in Lexington, KY! We're seeking a creative and detail-oriented professional to drive our digital marketing initiatives. Enjoy a competitive salary, $2,000 sign-on bonus, and opportunities for rapid career growth in Kentucky's thriving business hub. You'll work with award-winning campaigns while gaining hands-on experience in SEO, content strategy, and social media management. Our collaborative culture values innovation and professional development, making this ideal for ambitious marketers ready to make an impact.
Responsibilities
- Develop and execute multi-channel marketing campaigns across social media, email, and digital platforms
- Create compelling content including blog posts, videos, and graphics aligned with brand guidelines
- Analyze campaign performance metrics using Google Analytics and adjust strategies accordingly
- Manage CRM database and maintain accurate customer segmentation
- Coordinate with design team to produce promotional materials and event collateral
- Conduct market research to identify trends and competitive intelligence
- Assist in budget tracking and ROI reporting for marketing initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of digital marketing experience or relevant internship
- Proficiency in Google Analytics, Facebook Business Manager, and HubSpot
- Exceptional written communication and content creation skills
- Strong organizational abilities with attention to detail
- Basic graphic design knowledge (Adobe Creative Suite or Canva)
- Ability to thrive in fast-paced environments with competing priorities
- Portfolio demonstrating campaign examples or content samples required