Job Description
Join our dynamic marketing team at Bluegrass Growth Partners and launch your career in Louisville's thriving business landscape! We're seeking a passionate Entry-Level Marketing Specialist to drive brand awareness and customer engagement through innovative digital campaigns. As a key contributor to our fast-paced environment, you'll gain hands-on experience with cutting-edge marketing tools while collaborating with industry veterans. This is your opportunity to transform theoretical knowledge into measurable results in Kentucky's marketing hub.
Responsibilities
- Execute social media strategies across platforms (Instagram, LinkedIn, Facebook)
- Assist in developing email marketing campaigns with 15%+ open rate targets
- Support content creation for blogs, ads, and promotional materials
- Analyze campaign performance using Google Analytics and HubSpot
- Coordinate local SEO initiatives for Louisville market visibility
- Conduct market research and competitor analysis
- Manage digital advertising budgets across Google Ads and Meta
- Collaborate with design team on visual marketing assets
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 0-2 years of marketing internship or assistant experience
- Proficiency in Google Analytics, Mailchimp, and Canva
- Strong written communication and storytelling abilities
- Basic understanding of SEO principles and keyword research
- Proficient with Microsoft Office Suite and CRM platforms
- Ability to manage multiple projects with deadline discipline
- Portfolio demonstrating creative marketing projects preferred