Job Description
Join our dynamic marketing team and kickstart your career tomorrow! Bluegrass Digital Marketing is seeking a motivated Marketing Assistant to drive brand awareness and campaign success in Lexington's thriving business landscape. This full-time role offers rapid growth opportunities in a collaborative environment where your creativity and analytical skills will directly impact client results. Enjoy competitive compensation, comprehensive benefits, and the chance to work with innovative brands across multiple industries.
Responsibilities
- Execute social media campaigns across platforms including Facebook, Instagram, LinkedIn, and TikTok
- Assist in content creation for blogs, email newsletters, and website updates
- Monitor and analyze campaign performance using Google Analytics and marketing automation tools
- Coordinate email marketing initiatives including list segmentation and A/B testing
- Support SEO efforts through keyword research and on-page optimization
- Manage digital advertising budgets and track ROI across PPC channels
- Collaborate with design team on visual assets and promotional materials
- Prepare weekly performance reports and campaign insights
Qualifications
- Associate's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of marketing experience with digital campaign execution
- Proficiency in Google Analytics, Facebook Business Manager, and email marketing platforms
- Strong writing skills with ability to create engaging content for diverse audiences
- Basic understanding of SEO principles and content optimization
- Experience with graphic design tools (Canva, Adobe Creative Suite)
- Excellent organizational skills with ability to manage multiple projects simultaneously
- Results-driven mindset with attention to detail and data accuracy