Job Description
Join our dynamic marketing team at Tampa Bay Innovations, a leading digital marketing agency in the heart of Florida's Gulf Coast. We're seeking a creative and detail-oriented Marketing Assistant to drive our client campaigns to new heights. This hybrid role offers the perfect blend of remote flexibility and collaborative in-office work in our modern downtown Tampa headquarters. You'll gain hands-on experience with cutting-edge marketing technologies while contributing to impactful projects for Fortune 500 clients. Enjoy competitive benefits, professional development opportunities, and a vibrant work culture that celebrates innovation and growth.
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and PPC platforms
- Analyze campaign performance data using Google Analytics and HubSpot to optimize ROI
- Assist in developing compelling content including blog posts, ad copy, and email newsletters
- Manage social media calendars and engage with audiences across Instagram, LinkedIn, and Facebook
- Coordinate with design team to produce marketing collateral and visual assets
- Monitor industry trends and competitor activities to inform strategy adjustments
- Support marketing automation workflows and lead nurturing sequences
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-3 years of hands-on digital marketing experience with proven campaign results
- Proficiency in Google Analytics, Facebook Ads Manager, and marketing automation tools
- Exceptional written and verbal communication skills with attention to detail
- Strong graphic design abilities using Adobe Creative Suite or Canva
- Experience with SEO best practices and content marketing strategies
- Ability to manage multiple projects with competing deadlines in a fast-paced environment