Job Description
Join our dynamic marketing team at Detroit Innovations Inc. and kickstart your career in one of America's most vibrant cities! We're seeking passionate Entry-Level Marketing Specialists to help drive brand awareness and engagement for our diverse portfolio of clients. This is your chance to work alongside industry veterans, gain hands-on experience with cutting-edge digital marketing tools, and contribute to impactful campaigns that make a real difference. Our collaborative culture encourages creativity, innovation, and continuous learning, ensuring you'll develop valuable skills while making meaningful contributions to our clients' success. If you're ready to transform your marketing education into practical experience and grow with a forward-thinking company, we want to hear from you!
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and content platforms
- Conduct market research and competitor analysis to identify growth opportunities
- Assist in developing engaging content (blogs, videos, social posts) aligned with brand guidelines
- Monitor campaign performance using analytics tools and prepare actionable insights reports
- Collaborate with cross-functional teams to ensure cohesive marketing messaging
- Manage and optimize social media channels to increase community engagement
- Support SEO initiatives through keyword research and on-page optimization
- Track budget expenditures and assist in campaign ROI analysis
Qualifications
- Recent Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
- Basic knowledge of digital marketing principles and platforms (Google Analytics, social media tools)
- Strong written and verbal communication skills with attention to detail
- Proficiency in Microsoft Office Suite and basic graphic design tools (Canva, Adobe Creative Suite)
- Ability to analyze data and derive actionable insights from metrics
- Proactive problem-solving mindset with a willingness to learn quickly
- Portfolio or academic projects demonstrating marketing campaign development (preferred)
- Valid driver's license and reliable transportation for local client meetings (if required)