Job Description
Are you ready to launch your career in digital marketing? Innovate Marketing Group is looking for a detail-oriented and creative Marketing Assistant to join our growing team in the heart of Indianapolis. If you thrive in a fast-paced environment and love turning ideas into reality, this is the perfect opportunity for you.
As a Marketing Assistant, you will play a pivotal role in executing our marketing strategies, managing our digital presence, and supporting the broader marketing department. You will work closely with senior marketers to ensure our brand message resonates with our audience.
Responsibilities
- Manage and grow our social media presence across platforms like LinkedIn, Instagram, and Twitter.
- Assist in the creation and editing of engaging content, including blog posts, graphics, and email newsletters.
- Support the planning and execution of marketing events, webinars, and promotional campaigns.
- Analyze key performance metrics (KPIs) and prepare weekly reports to track campaign success.
- Conduct market research to identify trends and competitor activities.
- Coordinate with external vendors and agencies as needed.
- Maintain the company CRM and assist in lead generation efforts.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent professional experience).
- 1-2 years of experience in marketing, social media management, or a related internship.
- Proficiency with CMS platforms (e.g., WordPress) and basic knowledge of HTML/CSS is a plus.
- Strong writing and editing skills with a keen eye for detail.
- Familiarity with SEO tools and Google Analytics.
- Proficiency in graphic design tools such as Canva or Adobe Creative Suite.
- Excellent organizational skills and the ability to prioritize tasks in a busy environment.