Job Description
Join our award-winning marketing team at Bluegrass Marketing Group as a Marketing Assistant! We're seeking a creative and detail-oriented professional to drive our digital initiatives. This full-time role comes with premium equipment providedâincluding MacBook Pro, Adobe Creative Suite license, and marketing analytics toolsâto ensure your success. Enjoy a collaborative environment where your ideas come to life while making tangible impact for our diverse client portfolio.
Responsibilities
- Develop and execute multi-channel marketing campaigns across social media, email, and digital platforms
- Create compelling content including blog posts, graphics, and video assets using provided Adobe tools
- Analyze campaign performance metrics using Google Analytics and HubSpot to optimize ROI
- Manage client social media accounts with daily engagement and community management
- Coordinate with design team to produce promotional materials for events and product launches
- Conduct market research and competitor analysis to inform strategic decisions
- Maintain marketing calendar and project timelines using Asana
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of digital marketing experience with portfolio showcasing campaign results
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Advanced knowledge of Google Analytics, Mailchimp, and social media advertising platforms
- Exceptional written communication skills with ability to craft brand-aligned content
- Data-driven mindset with experience A/B testing and conversion optimization
- Ability to manage multiple projects simultaneously in fast-paced environment