Job Description
Join our dynamic marketing team at Innovate Marketing Solutions, where creativity meets strategy. We're seeking a detail-oriented Marketing Assistant to drive brand awareness and campaign execution in Madison's vibrant tech scene. This direct-hire role offers growth opportunities in a collaborative environment focused on measurable results. If you're passionate about digital marketing and eager to make an impact, apply today!
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics and prepare monthly reports for stakeholders
- Manage content calendars and coordinate with creative teams for asset production
- Assist in SEO optimization and website content updates
- Support event planning and promotional activities in the Madison area
- Monitor industry trends and competitor activities
- Collaborate with sales team to develop lead generation strategies
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of hands-on marketing experience
- Proficiency in Google Analytics, SEMrush, and marketing automation tools
- Strong understanding of SEO/SEM best practices
- Exceptional written communication and proofreading skills
- Proficient in Microsoft Office Suite and Adobe Creative Suite
- Ability to manage multiple projects with strict deadlines
- Local Madison area residency strongly preferred