Job Description
Join our dynamic Chicago-based marketing team as a Marketing Assistant! Innovate Marketing Group is seeking a creative and organized professional to support our digital marketing initiatives, campaign execution, and brand growth. This is a direct-hire opportunity offering competitive compensation and career advancement in a collaborative environment.
As a key member of our marketing department, you'll work closely with senior marketers to drive brand visibility, optimize marketing channels, and analyze campaign performance. We're looking for a detail-oriented individual with a passion for data-driven marketing and a knack for turning creative concepts into actionable plans.
Responsibilities
- Execute digital marketing campaigns across email, social media, and PPC platforms
- Manage content calendars and coordinate with creative teams for asset production
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Assist in market research and competitor analysis to inform strategy
- Support SEO initiatives through keyword research and content optimization
- Coordinate event logistics and promotional activities for brand engagement
- Maintain accurate marketing databases and CRM systems
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of hands-on marketing experience in a professional setting
- Proficiency in Google Analytics, Mailchimp, and social media management tools
- Strong written communication skills with attention to detail
- Experience with A/B testing and campaign optimization techniques
- Ability to manage multiple projects simultaneously with strict deadlines
- Basic understanding of SEO principles and content marketing
- Proactive problem-solving approach with collaborative mindset