Job Description
Join our dynamic marketing team in Buffalo and drive impactful campaigns that elevate brand presence! Innovate Marketing Group is seeking a detail-oriented Marketing Assistant to support our digital growth initiatives. You'll collaborate with cross-functional teams to execute marketing strategies, analyze performance metrics, and contribute to innovative content creation. This role offers mentorship from industry leaders and opportunities to develop expertise in SEO, social media, and campaign management. If you're passionate about data-driven marketing and thrive in a collaborative environment, apply today to shape our brand's future!
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics and generate actionable reports for stakeholders
- Assist in developing compelling content including blog posts, ad copy, and email newsletters
- Manage social media calendars and engage with online communities
- Coordinate with design teams to create promotional materials and assets
- Conduct market research to identify trends and competitive insights
- Support SEO initiatives through keyword research and optimization
- Track budgets and assist with vendor management for marketing projects
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of marketing experience with digital campaign exposure
- Proficiency in Google Analytics, Facebook Business Manager, and Mailchimp
- Strong written communication skills with portfolio examples
- Ability to analyze data and translate insights into actionable strategies
- Experience with content management systems (WordPress preferred)
- Basic graphic design skills (Adobe Creative Suite or Canva)
- Highly organized with exceptional time management abilities