Job Description
Join our dynamic marketing team in Plano, TX as a Marketing Assistant and drive impactful campaigns that elevate our brand presence. We're seeking a creative and detail-oriented professional to support our digital marketing initiatives, manage content calendars, and analyze performance metrics. This role offers growth opportunities in a collaborative environment where your ideas will shape our marketing strategy. If you're passionate about data-driven marketing and eager to make a measurable impact, apply today!
Responsibilities
- Assist in developing and executing multi-channel marketing campaigns across social media, email, and digital platforms
- Manage content calendars and coordinate with creative teams for consistent brand messaging
- Track campaign performance using analytics tools and prepare detailed reports for stakeholders
- Support SEO initiatives by optimizing website content and conducting keyword research
- Coordinate marketing events and ensure seamless execution of promotional activities
- Maintain and update CRM databases to ensure accurate customer segmentation
- Collaborate with cross-functional teams to align marketing efforts with business goals
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of hands-on marketing experience with digital campaign management
- Proficiency in marketing automation tools (HubSpot, Marketo, or similar)
- Strong analytical skills with ability to interpret data and derive actionable insights
- Excellent written and verbal communication skills with attention to detail
- Familiarity with SEO/SEM principles and social media marketing best practices
- Ability to multitask and prioritize projects in a fast-paced environment
- Proficient in Microsoft Office Suite and Google Analytics