Job Description
Join our award-winning marketing team in Madison's vibrant downtown! Innovate Marketing Solutions is seeking a creative and detail-oriented Marketing Assistant to support our growing portfolio of local and national clients. This hybrid role offers the perfect blend of hands-on experience and mentorship in digital marketing, campaign execution, and brand strategy. Enjoy competitive benefits, flexible scheduling, and opportunities for career growth in one of America's most livable cities.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Create engaging content including blog posts, graphics, and video assets
- Analyze campaign performance using Google Analytics and marketing automation tools
- Manage client communications and project timelines using Asana
- Conduct market research and competitive analysis for strategic insights
- Collaborate with design team on promotional materials and brand guidelines
- Assist in SEO optimization and content calendar management
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of marketing experience or internship
- Proficiency in Google Analytics, Mailchimp, and Canva
- Strong written communication and copywriting skills
- Experience with social media management tools (Hootsuite/Sprout Social)
- Basic HTML/CSS knowledge preferred
- Ability to manage multiple projects with strict deadlines
- Portfolio demonstrating creative marketing projects