Job Description
Join Innovate Marketing Group's award-winning team as a Marketing Assistant in the heart of Madison! We're seeking a creative and detail-oriented professional to drive our digital marketing campaigns. Enjoy a fully equipped workspace with top-tier hardware, software, and resources – all provided by us! This hybrid role blends strategic thinking with hands-on execution in a collaborative environment. Perfect for growth-minded individuals ready to make an impact in Wisconsin's vibrant marketing scene.
Responsibilities
- Develop and execute social media content calendars across platforms
- Create compelling email marketing campaigns and newsletters
- Analyze campaign performance data using Google Analytics and Adobe Suite
- Assist with SEO optimization and content creation for blog/website
- Manage digital advertising budgets and track ROI metrics
- Coordinate with design team on promotional materials
- Support event marketing initiatives and logistics
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of digital marketing experience
- Proficiency in Adobe Creative Suite, Google Analytics, and Mailchimp
- Strong writing and editing skills with attention to detail
- Experience with social media management tools (Hootsuite/Buffer)
- Basic HTML/CSS knowledge preferred
- Ability to thrive in fast-paced, collaborative environments