Job Description
Join our dynamic marketing team in Louisville and kickstart your career! Bluegrass Marketing Solutions is seeking a passionate Entry-Level Marketing Specialist to drive brand awareness and customer engagement through innovative digital strategies. You'll work alongside industry experts to execute campaigns across social media, email, and content marketing while gaining hands-on experience with analytics tools. This role offers mentorship, growth opportunities, and the chance to make a tangible impact in a collaborative environment.
Responsibilities
- Develop and execute multi-channel marketing campaigns across social media platforms
- Create compelling content for blogs, emails, and digital ads
- Analyze campaign performance using Google Analytics and SEO tools
- Assist with market research and competitor analysis
- Manage social media calendars and community engagement
- Support email marketing automation and segmentation
- Collaborate with design team on visual assets
- Track KPIs and prepare performance reports
Qualifications
- Recent graduate or 1-2 years of marketing experience
- Proficiency in social media management tools (Hootsuite, Buffer)
- Basic understanding of SEO principles and Google Analytics
- Strong written communication and storytelling skills
- Experience with content creation (blogs, social posts)
- Knowledge of email marketing platforms (Mailchimp, HubSpot)
- Ability to multitask in a fast-paced environment
- Portfolio or academic projects demonstrating marketing initiatives