Job Description
Join our dynamic marketing team as a Marketing Assistant in Bakersfield, CA! We're seeking a creative and tech-savvy professional to support our digital marketing initiatives while enjoying 100% remote work flexibility. This hybrid role combines strategic marketing support with hands-on campaign execution for our growing portfolio of clients. Collaborate with cross-functional teams to drive brand awareness, analyze campaign performance, and optimize marketing strategies across digital channels. No commute required – work from anywhere in California while making a tangible impact!
Responsibilities
- Execute and manage email marketing campaigns using platforms like Mailchimp and HubSpot
- Assist in creating engaging social media content across Instagram, Facebook, and LinkedIn
- Track and analyze KPIs using Google Analytics and marketing automation tools
- Coordinate with graphic designers to produce promotional materials and digital assets
- Support SEO initiatives through keyword research and content optimization
- Manage CRM data entry and lead nurturing workflows
- Prepare weekly performance reports and campaign insights
- Collaborate on content calendars for blog posts and video production
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 2+ years of marketing experience with digital campaign management
- Proficiency in Google Analytics, SEMrush, and social media scheduling tools
- Strong written communication skills with attention to detail
- Experience with email marketing automation (Mailchimp/HubSpot)
- Basic graphic design skills (Canva/Adobe Creative Suite)
- Ability to work independently with minimal supervision
- Portfolio demonstrating successful marketing campaigns preferred