Job Description
Join our award-winning marketing team in Lexington, KY and kickstart your career with a $3,500 sign-on bonus! Bluegrass Marketing Solutions is seeking a dynamic Marketing Assistant to drive our digital campaigns across social media, email, and content platforms. You'll work directly with our creative director to execute innovative strategies that connect brands with Kentucky audiences. Enjoy competitive benefits, flexible scheduling, and a collaborative environment where your ideas thrive. This is your chance to grow in one of America's fastest-growing marketing hubs while earning immediate financial incentives.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics and generate monthly optimization reports
- Assist in content creation including blog posts, graphics, and video scripts
- Manage CRM database and maintain accurate customer segmentation
- Coordinate with vendors for promotional materials and event logistics
- Support SEO initiatives through keyword research and on-page optimization
- Collaborate with sales team to develop lead generation strategies
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of hands-on marketing experience preferred
- Proficiency in Google Analytics, Mailchimp, and Canva
- Strong written communication skills with attention to detail
- Experience with social media scheduling tools (Buffer, Hootsuite)
- Basic understanding of HTML/CSS and WordPress CMS
- Ability to manage multiple projects with competing deadlines
- Local Kentucky market knowledge is highly valued