Job Description
Join our award-winning marketing team in Raleigh's thriving tech hub! Innovate Marketing Group is seeking a passionate Digital Marketing Specialist to launch their career in a dynamic, growth-oriented environment. You'll work alongside industry veterans to execute cutting-edge campaigns for Fortune 500 clients while developing expertise in SEO, content marketing, and analytics. This is your chance to build foundational skills in one of America's fastest-growing marketing markets.
Responsibilities
- Execute SEO optimization strategies to improve organic search rankings
- Develop engaging content for blogs, social media, and email campaigns
- Analyze campaign performance using Google Analytics and reporting tools
- Manage social media channels to increase brand visibility and engagement
- Assist in A/B testing landing pages and conversion rate optimization
- Collaborate with creative team on digital asset production
- Track and report on KPIs to demonstrate campaign ROI
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- Basic knowledge of SEO principles and Google Analytics
- Familiarity with social media platforms (Instagram, LinkedIn, TikTok)
- Strong written communication and copywriting skills
- Proficiency in Microsoft Office and Google Workspace
- Detail-oriented with ability to manage multiple projects
- Portfolio demonstrating creative or marketing projects (preferred)
- Authorized to work in the United States