Job Description
Join our award-winning marketing team at Innovate Marketing Solutions, a leader in data-driven campaigns for Fortune 500 clients. We're seeking a dynamic Senior Marketing Assistant to drive growth in our Greensboro office. This high-impact role offers unparalleled career development and competitive compensation in one of America's most vibrant tech hubs.
Our ideal candidate will execute multi-channel marketing strategies while collaborating with cross-functional teams to maximize ROI. You'll gain exposure to cutting-edge analytics tools and work alongside industry veterans who are passionate about mentoring talent.
Responsibilities
- Develop and execute digital marketing campaigns across social media, email, and SEO channels
- Analyze campaign performance data using Google Analytics and Adobe Marketing Cloud
- Manage content calendars and coordinate with design teams for asset creation
- Conduct market research and competitor analysis to inform strategy
- Optimize conversion funnels through A/B testing and performance tracking
- Coordinate with sales teams to ensure alignment between marketing and lead generation
- Present campaign results to stakeholders with actionable recommendations
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in digital marketing with proven ROI results
- Advanced proficiency in Google Analytics, SEMrush, and marketing automation tools
- Expertise in SEO/SEM strategies and content marketing best practices
- Strong analytical skills with ability to translate data into actionable insights
- Exceptional written and verbal communication abilities
- Proficiency in CRM systems (Salesforce preferred)
- Portfolio demonstrating successful campaign execution