Job Description
Join our dynamic team at Innovate Marketing Group as a Part-Time Marketing Assistant! We're seeking a creative and detail-oriented professional to support our digital marketing initiatives in Buffalo's thriving business landscape. This role offers flexible hours (20-25 hrs/week) and the opportunity to work with cutting-edge marketing tools while contributing to impactful campaigns for local and national clients.
Our ideal candidate thrives in a collaborative environment and possesses a passion for data-driven marketing strategies. You'll gain hands-on experience across social media, content creation, and analytics while working alongside industry experts. This is a perfect opportunity for students, career-changers, or experienced marketers seeking part-time flexibility.
Responsibilities
- Execute social media campaigns across platforms (Instagram, LinkedIn, Facebook)
- Assist in creating compelling email marketing content and newsletters
- Track and analyze campaign performance using Google Analytics and marketing tools
- Support content creation for blogs, websites, and promotional materials
- Manage digital ad placements and monitor PPC campaigns
- Coordinate with graphic designers for visual assets
- Prepare weekly performance reports for stakeholders
Qualifications
- Associate's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of hands-on marketing experience (internships acceptable)
- Proficiency in Google Analytics, Mailchimp, and social media platforms
- Strong written communication skills with attention to detail
- Basic graphic design skills (Canva, Adobe Creative Suite)
- Ability to work independently and manage multiple deadlines
- Passion for data interpretation and performance optimization