Job Description
Join our dynamic marketing team at Innovate Marketing Solutions in the heart of New Orleans! We're seeking a creative and detail-oriented Marketing Assistant to support our digital campaigns, content creation, and brand growth initiatives. This role offers hands-on experience in a fast-paced environment with opportunities for professional development. If you're passionate about marketing and ready to make an impact in the vibrant New Orleans business scene, we encourage you to apply today!
Responsibilities
- Execute social media marketing campaigns across platforms including Facebook, Instagram, and LinkedIn
- Assist in developing and optimizing content for blog posts, email newsletters, and website updates
- Conduct market research and competitor analysis to identify trends and opportunities
- Manage digital advertising campaigns including Google Ads and social media ads
- Track and analyze campaign performance metrics using tools like Google Analytics
- Collaborate with the design team to create compelling visual marketing materials
- Support event planning and execution for local marketing initiatives
- Maintain and organize marketing databases and CRM systems
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of marketing experience, preferably in digital marketing
- Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social)
- Strong understanding of SEO principles and content marketing strategies
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office Suite and Google Workspace
- Ability to manage multiple projects simultaneously with attention to detail
- Passion for New Orleans' local culture and business community