Job Description
We are looking for a dynamic and creative Marketing Assistant to join our growing team in Madison, WI. In this pivotal role, you will support our marketing efforts, ensuring our brand voice remains consistent and engaging across all channels. We pride ourselves on providing a comprehensive benefits package, including the provision of all necessary equipment so you can hit the ground running without any logistical hurdles.
As a key member of our marketing department, you will assist in executing campaigns, managing social media, and analyzing market trends. If you are passionate about digital marketing and want to work in a collaborative environment that values innovation, we encourage you to apply.
Responsibilities
- Assist in the development and execution of digital marketing campaigns, including email newsletters, social media posts, and content marketing initiatives.
- Manage and grow our social media presence on platforms such as LinkedIn, Facebook, and Instagram by creating engaging content and monitoring engagement metrics.
- Conduct market research and analyze industry trends to identify new opportunities and improve our market positioning.
- Support the SEO team with keyword research, on-page optimization, and technical audits to drive organic traffic.
- Coordinate with external vendors and agencies to ensure project deadlines are met and deliverables are of high quality.
- Assist in the creation of marketing collateral, including brochures, presentations, and website copy.
- Track and report on campaign performance using analytics tools to suggest improvements.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field is preferred.
- 1-2 years of professional experience in a marketing or administrative role.
- Strong understanding of social media platforms, SEO best practices, and digital marketing concepts.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and experience with design tools like Canva or Adobe Creative Suite is a plus.
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to work independently and manage multiple priorities in a fast-paced, deadline-driven environment.
- A proactive attitude and a willingness to learn new tools and technologies.