Job Description
Join our dynamic marketing team at Innovate Marketing Group and kickstart your career in the heart of Miami! We're seeking a proactive Marketing Assistant to support our award-winning campaigns and drive brand growth in South Florida's vibrant market. This is your opportunity to gain hands-on experience in digital marketing, content creation, and campaign analytics while working with industry leaders.
Our Miami-based office offers a collaborative environment where creativity meets strategy. You'll work closely with senior marketers to execute multi-channel initiatives, from social media blitzes to email marketing campaigns. We value fresh perspectives and offer clear growth paths for ambitious professionals.
Responsibilities
- Assist in developing and implementing digital marketing campaigns across social media, email, and web platforms
- Conduct market research to identify trends and opportunities in the Miami marketplace
- Create compelling marketing content including blog posts, social media updates, and email newsletters
- Manage and optimize paid advertising campaigns on platforms like Google Ads and Facebook Ads
- Analyze campaign performance metrics using tools like Google Analytics and HubSpot
- Coordinate with design teams to produce marketing collateral and visual assets
- Support SEO initiatives including keyword research and content optimization
- Assist in organizing and executing local marketing events in the Miami area
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of marketing experience with digital campaign execution
- Proficiency in marketing tools: Google Analytics, Mailchimp, Hootsuite, and Canva
- Strong written and verbal communication skills with attention to detail
- Basic understanding of SEO principles and content marketing strategies
- Ability to analyze data and derive actionable insights from metrics
- Proven experience with social media management for business accounts
- Highly organized with ability to manage multiple projects simultaneously