Job Description
We are seeking a dynamic and detail-oriented Marketing Assistant to join our growing team in Madison, WI. If you are passionate about digital trends, brand storytelling, and driving engagement, we want to meet you.
As a Marketing Assistant, you will play a crucial role in executing our marketing strategies and ensuring our brand voice resonates across all channels. You will work closely with our creative team to produce high-quality content, manage social media platforms, and support various marketing campaigns designed to accelerate our market presence.
Why Join Our Team?
- Competitive salary and comprehensive benefits package.
- Opportunities for professional growth and skill development.
- A collaborative and innovative work environment in the heart of Madison.
- Flexible work options and modern office amenities.
Responsibilities
- Assist in the development and execution of digital marketing campaigns across social media, email, and search channels.
- Create and curate engaging content, including blog posts, graphics, and short-form videos for multiple platforms.
- Manage and monitor social media accounts to increase brand awareness, drive traffic, and foster community engagement.
- Conduct market research and analyze industry trends to identify new opportunities and optimize current strategies.
- Support the event team with logistics, promotion, and on-site coordination for trade shows and networking events.
- Assist in the management of the company website and online listings to ensure accuracy and SEO best practices.
- Collaborate with the sales team to provide marketing collateral and support lead generation efforts.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (or equivalent professional experience).
- Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, Twitter) and content management systems.
- Excellent written and verbal communication skills with a keen eye for detail.
- Proficiency in basic graphic design tools (Canva, Adobe Creative Suite) is a significant plus.
- Ability to multitask, prioritize tasks, and meet tight deadlines in a fast-paced environment.
- Must be based in or willing to commute to Madison, WI.
- Proactive attitude with a passion for learning new digital marketing tools and techniques.