Job Description
Join Innovate Marketing Group's award-winning team in Lubbock, TX! We're seeking a dynamic Marketing Assistant to drive our digital campaigns and elevate our brand presence. This role offers rapid growth opportunities in a collaborative environment where creativity meets data-driven results. Perfect for ambitious marketers ready to make an impact!
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Manage content calendars and create engaging copy for blog, social, and email
- Analyze campaign performance metrics using Google Analytics and HubSpot
- Assist in SEO optimization and keyword research strategies
- Coordinate with design team for promotional materials and graphics
- Track budget expenses and ROI for marketing initiatives
- Support event planning and local community marketing efforts
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years experience in digital marketing or social media management
- Proficiency in Google Analytics, HubSpot, and Canva
- Strong written communication and copywriting skills
- Basic knowledge of SEO principles and email marketing tools
- Ability to manage multiple projects with strict deadlines
- Portfolio demonstrating successful marketing campaigns