Job Description
Join our award-winning marketing team at Innovate Marketing Solutions, where creativity meets strategy! We're seeking a dynamic Senior Marketing Assistant to drive impactful campaigns in Madison's thriving tech sector. This high-visibility role offers competitive compensation and rapid career advancement opportunities. You'll work alongside industry leaders to shape our digital presence and execute data-driven marketing initiatives that reach millions of customers.
Our Madison headquarters features state-of-the-art facilities, flexible work options, and a culture that values innovation. Enjoy comprehensive benefits including health insurance, 401k matching, and professional development stipends. This is your chance to join a company recognized as Madison's 'Best Place to Work' three years running.
Responsibilities
- Develop and execute multi-channel marketing campaigns across digital and traditional platforms
- Analyze market trends and consumer behavior to inform strategic decisions
- Manage social media calendars and content creation for brand storytelling
- Collaborate with sales teams to optimize lead generation and conversion funnels
- Track campaign performance using analytics tools and prepare comprehensive reports
- Coordinate with design and product teams for cohesive brand messaging
- Assist in budget planning and resource allocation for marketing initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (MBA preferred)
- 3+ years of progressive marketing experience with proven campaign success
- Expertise in SEO/SEM, Google Analytics, and marketing automation tools
- Exceptional written communication skills with portfolio of content samples
- Proficiency in Adobe Creative Suite and marketing analytics platforms
- Strong project management abilities with attention to detail
- Experience managing cross-functional teams and vendor relationships