Job Description
We are a leading provider of heavy machinery and industrial equipment, committed to powering industries across the region. As we continue to expand our market presence, we are seeking a talented and creative Marketing Assistant to join our dynamic team in Cincinnati, OH.
In this role, you will support our Marketing Director in executing strategies that drive brand awareness and generate leads for our extensive inventory of equipment. You will have the opportunity to work on exciting campaigns that showcase our state-of-the-art machinery and contribute directly to our sales success. If you are passionate about marketing and want to grow your career in a fast-paced industrial environment, we want to hear from you.
Why Join Apex Equipment Solutions?
- Competitive salary and comprehensive benefits package.
- Opportunity to work with cutting-edge equipment and technology.
- Collaborative and inclusive company culture.
- Professional development and growth opportunities.
How to Apply: Please submit your resume and cover letter detailing your relevant experience to our HR department.
Responsibilities
- Assist in the development and execution of digital marketing campaigns, including social media, email newsletters, and website content updates.
- Collaborate with the sales team to create compelling marketing materials, such as brochures, datasheets, and product videos, highlighting our equipment capabilities.
- Manage and monitor social media accounts, engaging with the community and scheduling posts to increase brand visibility.
- Conduct market research to identify industry trends, competitor activities, and potential leads for equipment sales.
- Support the organization of trade shows, equipment demos, and industry events to showcase our products to potential clients.
- Analyze marketing metrics and prepare weekly reports to assess campaign performance and ROI.
- Assist in maintaining the company CRM database and ensuring accurate lead tracking.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 1-3 years of professional experience in marketing, communications, or a related role.
- Familiarity with digital marketing tools, including SEO/SEM, Google Analytics, and social media management platforms.
- Strong writing and editing skills with the ability to produce clear, professional content.
- Excellent organizational skills and attention to detail in managing multiple projects simultaneously.
- Basic understanding of the construction, industrial, or equipment rental industry is a plus.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and graphic design software (Canva, Adobe Creative Suite) is highly desirable.