Job Description
Join our dynamic marketing team at Bluegrass Marketing Innovations and launch your career in Louisville's thriving business scene! We're seeking a passionate Entry-Level Marketing Specialist to drive brand growth through creative campaigns and data-driven strategies. This immediate opening offers hands-on experience in digital marketing, content creation, and analytics within a collaborative, growth-oriented environment. Perfect for recent graduates eager to make an impact in Kentucky's marketing hub.
Responsibilities
- Develop and execute multi-channel marketing campaigns across social media, email, and digital platforms
- Create engaging content including blog posts, social media updates, and promotional materials
- Analyze campaign performance using Google Analytics and SEO tools to optimize ROI
- Assist in market research and competitor analysis to identify growth opportunities
- Collaborate with sales and product teams to align marketing initiatives with business goals
- Manage brand social media accounts and community engagement activities
- Track KPIs and prepare weekly performance reports for leadership review
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
- Basic knowledge of digital marketing tools (Google Analytics, Mailchimp, Canva)
- Strong written and verbal communication skills with attention to detail
- Creative thinking with ability to generate innovative marketing concepts
- Proficiency in Microsoft Office Suite and basic graphic design software
- Ability to work independently and manage multiple projects simultaneously
- Passion for marketing trends and willingness to learn new technologies
- Local Louisville candidates preferred; immediate availability required