Job Description
Join our award-winning marketing team in Kansas City's vibrant Crossroads Arts District! InnovateKC Marketing Group is seeking a dynamic Marketing Assistant to drive our digital campaigns and brand initiatives. This direct-hire opportunity offers competitive compensation, comprehensive benefits, and growth potential in one of America's most livable cities. You'll collaborate with industry leaders while shaping innovative marketing strategies for Fortune 500 clients.
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and PPC platforms
- Analyze campaign performance data using Google Analytics and Adobe Analytics
- Manage content calendars and produce engaging marketing collateral
- Coordinate with design teams for visual asset creation and brand consistency
- Assist in market research and competitor analysis initiatives
- Support SEO optimization efforts and website content updates
- Track budget allocations and campaign ROI metrics
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of hands-on marketing experience
- Proficiency in Google Analytics, HubSpot, and social media management tools
- Strong copywriting skills with attention to brand voice consistency
- Experience with email marketing automation platforms
- Basic graphic design skills (Adobe Creative Suite preferred)
- Ability to manage multiple projects in a fast-paced environment
- Excellent analytical and problem-solving abilities