Job Description
Join our award-winning marketing team at Innovate Marketing Solutions, a leader in digital strategy and brand growth. We're seeking a creative and detail-oriented Marketing Assistant to drive campaign execution and brand visibility in the thriving Greensboro market. This hybrid role offers competitive compensation, professional development opportunities, and a collaborative work environment in the heart of North Carolina's innovation hub.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Manage content calendars and produce engaging marketing materials (graphics, copy, videos)
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Coordinate with sales teams to align marketing initiatives with business objectives
- Assist in market research and competitor analysis to inform strategy
- Support SEO/SEM optimization efforts and website content updates
- Track budget expenditures and prepare monthly performance reports
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of marketing experience with digital campaign execution
- Proficiency in marketing tools (HubSpot, Mailchimp, Canva, Google Analytics)
- Strong written communication skills with portfolio samples
- Basic graphic design and video editing capabilities
- Data-driven mindset with analytical problem-solving skills
- Ability to manage multiple projects with strict deadlines
- Local Greensboro market knowledge preferred