Job Description
Join Innovate Marketing Group's award-winning team as a Marketing Assistant in Buffalo, NY! We're seeking a creative and data-driven professional to support our dynamic marketing initiatives. This role offers growth opportunities, competitive benefits, and the chance to work with Fortune 500 clients in a collaborative environment. If you're passionate about digital marketing and eager to make an impact, apply today!
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Create compelling content including blog posts, social media graphics, and email newsletters
- Coordinate with design team to produce visually engaging marketing materials
- Manage CRM databases and maintain accurate customer segmentation
- Assist in developing marketing strategies aligned with business objectives
- Monitor industry trends and competitive landscape for actionable insights
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of marketing experience with digital campaign execution
- Proficiency in Google Analytics, HubSpot, and social media management tools
- Exceptional written communication and copywriting skills
- Strong attention to detail with project management capabilities
- Basic graphic design skills (Canva, Adobe Creative Suite)
- Ability to analyze data and derive actionable marketing insights