Job Description
Join Madison Innovate Marketing, a dynamic leader in digital transformation solutions, as we seek a passionate Marketing Assistant to drive our client campaigns forward. Located in the heart of Madison's vibrant tech corridor, you'll collaborate with award-winning strategists to craft compelling narratives that captivate audiences. This full-time role offers growth opportunities in a collaborative environment where creativity meets data-driven results. Enjoy competitive benefits, flexible work arrangements, and the chance to shape Madison's marketing landscape.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics using Google Analytics and Adobe Analytics
- Assist in developing SEO-optimized content and landing page strategies
- Manage vendor relationships and coordinate campaign logistics
- Create compelling visual assets using Canva and Adobe Creative Suite
- Support market research initiatives and competitive analysis
- Collaborate with sales team to align marketing collateral with client needs
- Maintain campaign calendars and ensure timely deliverables
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of hands-on marketing experience with digital campaigns
- Proficiency in marketing automation tools (HubSpot, Marketo)
- Strong analytical skills with data-driven decision-making ability
- Exceptional written and verbal communication skills
- Experience with SEO/SEM principles and Google Ads
- Portfolio demonstrating creative content and campaign execution
- Ability to thrive in fast-paced environments with competing priorities