Job Description
Join Bluegrass Marketing Group, Louisville's premier digital marketing agency, as a Marketing Assistant! We're seeking a dynamic individual to support our innovative campaigns and drive client success in the heart of Kentucky. This is a direct hire opportunity to grow your career in a collaborative, results-driven environment.
Responsibilities
- Execute social media content calendars across platforms (LinkedIn, Instagram, Facebook)
- Assist in email marketing campaigns and newsletter design
- Track campaign analytics and prepare performance reports
- Coordinate logistics for local marketing events and activations
- Support SEO initiatives through keyword research and content optimization
- Manage digital ad budgets and monitor PPC performance
- Create compelling marketing collateral (brochures, presentations)
Qualifications
- Associate's degree in Marketing, Communications, or related field
- 1-2 years of marketing experience preferred
- Proficiency in Google Analytics, Mailchimp, and Canva
- Strong written communication and copywriting skills
- Ability to manage multiple projects with attention to detail
- Experience with SEO/SEM tools (e.g., SEMrush)
- Knowledge of social media advertising platforms