Job Description
Join our dynamic marketing team as a Marketing Assistant at Bluegrass Marketing Innovations! We provide all necessary equipment including high-performance laptops, professional cameras, and marketing software licenses to ensure your success. This role offers hands-on experience in digital marketing campaigns, content creation, and analytics within a supportive, growth-oriented environment. Perfect for creative professionals looking to make an impact in Kentucky's thriving business scene.
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and web platforms
- Create engaging content including graphics, videos, and blog posts using provided Adobe Creative Suite licenses
- Analyze campaign performance metrics and generate data-driven optimization reports
- Manage CRM systems and maintain accurate customer databases
- Coordinate with design teams to produce branded marketing materials
- Assist in SEO/SEM strategy implementation and keyword research
- Support event marketing initiatives and community outreach programs
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of digital marketing experience or relevant internship
- Proficiency in marketing analytics tools (Google Analytics, SEMrush)
- Strong graphic design skills with Adobe Creative Suite experience
- Excellent written and verbal communication abilities
- Ability to manage multiple projects with competing deadlines
- Basic HTML/CSS knowledge preferred
- Valid driver's license for occasional local marketing events