Job Description
Join our award-winning marketing team at Innovate Marketing Solutions, where creativity meets data-driven results. We're seeking a dynamic Marketing Assistant to support our high-growth digital campaigns in Boston's thriving tech scene. Enjoy competitive compensation, comprehensive benefits, and opportunities for rapid career advancement in a collaborative, fast-paced environment.
Responsibilities
- Execute multi-channel marketing campaigns across digital platforms
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Manage social media calendars and content creation for B2B clients
- Coordinate with design teams for asset development and brand consistency
- Assist in SEO optimization and keyword research strategies
- Prepare monthly performance reports and client presentations
- Support CRM database management and lead nurturing initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of digital marketing experience with proven campaign results
- Proficiency in Google Analytics, SEMrush, and marketing automation platforms
- Strong understanding of SEO/SEM principles and social media trends
- Exceptional written communication and data interpretation skills
- Experience with CRM systems (HubSpot/Salesforce preferred)
- Ability to manage multiple projects in deadline-driven environments