Job Description
Join our dynamic marketing team at Innovate Marketing Solutions in Madison, WI! We're seeking a creative Marketing Assistant to drive brand growth through innovative campaigns. Enjoy a fully equipped workspace with premium tools including Adobe Creative Suite, marketing analytics software, and ergonomic office furniture. This hybrid role offers the flexibility to thrive both in our modern downtown office and remotely.
Responsibilities
- Execute multi-channel marketing campaigns across digital, print, and social platforms
- Analyze market trends and competitor activities to inform strategy
- Manage content calendars for blogs, social media, and email newsletters
- Coordinate with vendors for promotional materials and event logistics
- Track campaign performance using Google Analytics and CRM tools
- Assist in developing marketing collateral (brochures, presentations, videos)
- Support SEO initiatives through keyword research and optimization
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of hands-on marketing experience
- Proficiency in marketing automation tools (HubSpot, Mailchimp)
- Strong analytical skills with data-driven mindset
- Exceptional written and verbal communication abilities
- Basic graphic design skills (Photoshop, Canva)
- Ability to manage multiple projects simultaneously