Job Description
Join our award-winning marketing team at Innovate Marketing Group in Baltimore! We're seeking a dynamic Marketing Assistant to drive impactful campaigns for our diverse client portfolio. This role offers unparalleled growth opportunities in a collaborative, fast-paced environment where creativity meets data-driven strategy. You'll work alongside industry veterans to amplify brand visibility across digital and traditional channels while honing your skills in the heart of Maryland's thriving marketing scene.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Conduct market research and competitor analysis to inform strategic decisions
- Manage content creation including blog posts, social media graphics, and email newsletters
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Coordinate with design teams to produce compelling visual assets
- Assist in developing quarterly marketing strategies and budget planning
- Maintain CRM systems and track lead generation activities
- Support event marketing initiatives and community engagement programs
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of professional marketing experience
- Proficiency in Google Analytics, HubSpot, and social media management tools
- Exceptional written communication and copywriting skills
- Strong organizational abilities with attention to detail
- Experience with SEO/SEM best practices and content marketing
- Ability to manage multiple projects simultaneously under tight deadlines
- Portfolio demonstrating successful campaign execution preferred