Job Description
Join our award-winning marketing team in Lexington's vibrant business district! Bluegrass Growth Partners is urgently seeking a dynamic Marketing Assistant to drive growth for our diverse client portfolio. This full-time role offers unparalleled exposure to digital campaigns, content strategy, and brand development in Kentucky's fastest-growing market. Enjoy competitive benefits, professional development stipends, and a collaborative culture where your ideas directly impact business success.
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and paid platforms
- Develop compelling content including blog posts, email newsletters, and promotional materials
- Analyze campaign performance metrics and optimize strategies using Google Analytics
- Coordinate with design team to create visually engaging marketing assets
- Manage client social media accounts and community engagement initiatives
- Conduct market research and competitive analysis to identify growth opportunities
- Assist in planning and executing local marketing events and activations
Qualifications
- Associate's degree in Marketing, Communications, or related field
- 1-2 years of hands-on marketing experience
- Proficiency in Google Analytics, Meta Business Suite, and email marketing tools
- Exceptional written and verbal communication skills
- Strong attention to detail with ability to manage multiple projects
- Basic graphic design skills (Adobe Creative Suite preferred)
- Knowledge of SEO best practices and content marketing principles
- Local Lexington market knowledge strongly preferred