Job Description
Join our award-winning marketing team in Houston's vibrant energy sector! Innovate Marketing Group seeks a dynamic Marketing Assistant to drive digital campaigns and brand growth. You'll collaborate with senior strategists to execute multi-channel initiatives while gaining hands-on experience in SEO, content creation, and analytics. This role offers rapid career progression in a collaborative environment with competitive benefits and professional development opportunities.
Responsibilities
- Develop and execute digital marketing campaigns across social media, email, and web platforms
- Conduct market research and competitor analysis to identify growth opportunities
- Manage content calendars and create compelling marketing materials (blogs, graphics, videos)
- Monitor campaign performance using Google Analytics and adjust strategies accordingly
- Coordinate with design teams for visual asset creation and brand consistency
- Assist in SEO optimization and keyword research for organic visibility
- Support event planning and promotional initiatives for key industry partners
- Maintain CRM systems and track lead generation metrics
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of digital marketing experience (internships accepted)
- Proficiency in Google Analytics, HubSpot, and social media management tools
- Strong written communication skills with portfolio of sample content
- Basic graphic design skills (Canva, Adobe Creative Suite)
- Understanding of SEO principles and content marketing best practices
- Ability to analyze data and present actionable insights
- Detail-oriented with excellent organizational skills