Job Description
Join our dynamic marketing team at Bluegrass Marketing Solutions, where innovation meets Southern charm! We're seeking a creative Marketing Assistant with flexible scheduling to support our growing client portfolio. This hybrid role (20-25 hrs/week) offers the perfect blend of remote and in-office collaboration, allowing you to maintain work-life balance while making a tangible impact. You'll work alongside industry experts to execute data-driven campaigns and help local businesses thrive in the digital landscape. Enjoy competitive compensation, professional development stipends, and a culture that values creativity and flexibility.
Responsibilities
- Manage social media calendars across platforms including Facebook, Instagram, and LinkedIn
- Create compelling email marketing campaigns with Mailchimp and Canva
- Assist with SEO optimization using SEMrush and Google Analytics
- Support content creation for blogs, websites, and promotional materials
- Coordinate marketing events and community partnerships in Lexington
- Track campaign performance and prepare monthly reports
- Collaborate with graphic designers on visual assets
- Conduct market research and competitor analysis
Qualifications
- Associate's degree in Marketing or related field (or equivalent experience)
- 1-2 years of digital marketing experience
- Proficiency in Google Workspace, Adobe Creative Suite, and CRM tools
- Strong analytical skills with data interpretation experience
- Excellent written and verbal communication abilities
- Ability to manage multiple projects with flexible scheduling
- Basic knowledge of SEO principles and social media advertising
- Portfolio demonstrating creative marketing projects