Job Description
Join our innovative marketing team at Bluegrass Marketing Collective and launch your career in the heart of Kentucky's vibrant business scene. We're seeking a dynamic Marketing Assistant to drive our digital campaigns and brand growth. This immediate hire opportunity offers competitive compensation, flexible work arrangements, and a chance to work with industry leaders. If you're a creative thinker with a passion for data-driven marketing, we want to meet you!
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and SEO platforms
- Analyze campaign performance metrics and generate actionable insights
- Assist in content creation including blog posts, social media graphics, and video scripts
- Manage CRM systems and maintain accurate customer data records
- Collaborate with design team to produce compelling marketing materials
- Monitor industry trends and competitor activities
- Support event planning and execution for local marketing initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of hands-on marketing experience
- Proficiency in Google Analytics, HubSpot, and social media management tools
- Strong written and verbal communication skills
- Ability to manage multiple projects with competing deadlines
- Basic graphic design skills (Adobe Creative Suite preferred)
- Experience with A/B testing and conversion optimization
- Local knowledge of Lexington market a plus