Job Description
Join our dynamic marketing team at Innovate Marketing Solutions, a leader in digital strategy and brand growth. We're seeking a passionate Marketing Assistant to drive impactful campaigns in Madison's thriving tech scene. Enjoy collaborative workspaces, professional development opportunities, and a culture that values creativity and results. Help shape our clients' digital presence while growing your marketing expertise in a supportive environment.
Responsibilities
- Execute social media strategies across platforms including LinkedIn, Instagram, and Facebook
- Assist in developing email marketing campaigns and managing CRM systems
- Create compelling content for blogs, websites, and promotional materials
- Analyze campaign performance metrics using Google Analytics and marketing tools
- Support SEO initiatives through keyword research and content optimization
- Coordinate with design team for visual asset creation and brand consistency
- Manage digital advertising budgets and monitor ROI across channels
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of experience in digital marketing or assistant role
- Proficiency in Google Analytics, Mailchimp, and social media platforms
- Strong written communication and copywriting skills
- Basic knowledge of SEO principles and content marketing
- Ability to manage multiple projects with attention to detail
- Experience with graphic design tools (Canva, Adobe Creative Suite)
- Proactive problem-solving and collaborative mindset