Job Description
Join our dynamic marketing team at Innovate Marketing Group and amplify your career in Boston's thriving tech and marketing scene. We're seeking a creative and detail-oriented Marketing Assistant to support our brand's digital expansion and campaign execution. This role offers hands-on experience with cutting-edge marketing tools and mentorship from industry leaders. If you're passionate about data-driven storytelling and eager to grow in a fast-paced environment, apply today to become part of Boston's next marketing success story.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Assist in content creation including blog posts, social media graphics, and email newsletters
- Manage CRM database and lead nurturing workflows
- Collaborate with design team to develop compelling marketing collateral
- Conduct market research and competitor analysis
- Coordinate event logistics and promotional activities
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of marketing internship or assistant experience
- Proficiency in Google Analytics, HubSpot, and Adobe Creative Suite
- Strong understanding of SEO/SEM principles and social media algorithms
- Exceptional written and verbal communication skills
- Ability to manage multiple projects with strict deadlines
- Portfolio demonstrating creative marketing projects preferred