Job Description
Join our award-winning marketing team at Bluegrass Marketing Solutions and accelerate your career in one of Louisville's fastest-growing industries. We're seeking a dynamic Marketing Assistant to drive our digital transformation while enjoying a competitive compensation package and comprehensive benefits. This role offers unparalleled growth opportunities in a collaborative, data-driven environment.
As a key member of our marketing division, you'll craft compelling campaigns that resonate with our diverse audience while leveraging cutting-edge analytics tools. Our Louisville headquarters features modern amenities, flexible work options, and a culture that celebrates innovation and professional development.
Responsibilities
- Develop and execute multi-channel marketing campaigns across digital and traditional platforms
- Analyze campaign performance data using Google Analytics and CRM systems to optimize ROI
- Create engaging content including blog posts, social media updates, and email newsletters
- Manage brand consistency across all marketing materials and touchpoints
- Collaborate with sales teams to align marketing initiatives with revenue goals
- Monitor industry trends and competitor activities to identify growth opportunities
- Coordinate with external vendors including designers, writers, and media partners
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (3+ years experience accepted in lieu of degree)
- Proven experience with marketing automation tools (HubSpot, Marketo, or similar)
- Expertise in SEO/SEM strategies and Google Ads campaign management
- Strong analytical skills with ability to interpret complex data sets
- Proficiency in Adobe Creative Suite and content management systems
- Exceptional written and verbal communication abilities
- Ability to manage multiple projects simultaneously in a fast-paced environment