Job Description
Join Innovate Detroit Marketing's dynamic team and launch your career in digital marketing! We're seeking passionate entry-level specialists to drive brand growth through innovative campaigns. As a Marketing Specialist, you'll gain hands-on experience with industry-leading tools while contributing to our mission of revitalizing Detroit's business landscape. Our collaborative culture offers mentorship, growth opportunities, and the chance to work with iconic local brands. If you're ready to transform creative ideas into measurable results, we want to hear from you!
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and SEO
- Analyze campaign performance using Google Analytics and generate actionable insights
- Create compelling content for blogs, social media, and email newsletters
- Assist in developing marketing strategies aligned with client business goals
- Manage CRM databases and maintain accurate customer segmentation
- Collaborate with graphic designers on visual marketing assets
- Track KPIs and prepare monthly performance reports
- Support local event marketing and community engagement initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 0-2 years of marketing internship or entry-level experience
- Proficiency in Google Analytics, Facebook Ads Manager, and Mailchimp
- Strong written communication and storytelling skills
- Basic knowledge of SEO principles and content optimization
- Proficient with Microsoft Office Suite and CRM platforms
- Portfolio showcasing marketing projects or campaigns (preferred)
- Passion for Detroit's revitalization and local business community