Job Description
Join our dynamic marketing team in Kansas City and launch your career in digital marketing! InnovateKC Marketing Group is seeking a passionate Entry-Level Marketing Specialist to execute data-driven campaigns across multiple channels. You'll work alongside industry experts to build brand awareness, generate leads, and analyze performance metrics. This is a unique opportunity to gain hands-on experience in SEO, content creation, and social media strategy while contributing to real client projects. We offer comprehensive training, mentorship programs, and a collaborative environment that values creativity and growth.
Responsibilities
- Develop and execute digital marketing campaigns across social media, email, and web platforms
- Conduct market research to identify trends and audience insights
- Create engaging content including blog posts, graphics, and video scripts
- Analyze campaign performance using Google Analytics and reporting tools
- Assist in SEO optimization and website content updates
- Collaborate with design team to produce marketing materials
- Manage social media calendars and community engagement
- Support email marketing initiatives and newsletter creation
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- Basic knowledge of digital marketing channels (SEO, social media, email)
- Proficiency with Microsoft Office Suite and Google Analytics
- Strong written and verbal communication skills
- Detail-oriented with ability to manage multiple projects
- Basic graphic design skills (Canva, Adobe Creative Suite a plus)
- Ability to work in a fast-paced, team-oriented environment
- Portfolio or academic projects showcasing marketing work required