Job Description
Are you a creative and organized professional looking for a direct hire opportunity in the heart of Madison? Apex Digital Solutions is seeking a motivated Marketing Assistant to join our dynamic team. You will play a vital role in executing our digital strategies, managing social media channels, and helping us connect with our audience in meaningful ways.
As a Marketing Assistant, you will work closely with our senior marketing team to ensure our brand voice remains consistent and compelling. We offer a collaborative environment, opportunities for professional growth, and a competitive benefits package. If you are passionate about marketing and ready to make an impact, we want to hear from you.
Responsibilities
- Assist in the development and execution of digital marketing campaigns across social media and email platforms.
- Create, edit, and publish engaging content for blogs, websites, and social media channels.
- Conduct market research and analyze industry trends to identify new opportunities.
- Manage and maintain the company CRM database and assist with lead generation activities.
- Coordinate and support the planning of internal marketing events and webinars.
- Track marketing metrics and prepare weekly reports on campaign performance.
- Collaborate with the design team to ensure all marketing materials meet brand standards.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent professional experience).
- 1-3 years of experience in a marketing or administrative role.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace.
- Strong understanding of SEO principles and basic analytics tools.
- Excellent written and verbal communication skills.
- Ability to multitask and prioritize tasks in a fast-paced environment.
- Creative mindset with a keen eye for detail.