Job Description
Join our dynamic team at Innovate Marketing Group as an Entry-Level Marketing Specialist and kickstart your career in digital marketing! We're seeking a creative and data-driven individual to support our clients' brand growth through innovative campaigns. You'll work alongside seasoned professionals to develop marketing strategies, analyze consumer trends, and execute multi-channel initiatives. This is a fantastic opportunity to gain hands-on experience in SEO, social media, content creation, and performance analytics while contributing to impactful projects for local and national brands.
Responsibilities
- Execute digital marketing campaigns across social media, email, and web platforms
- Analyze market trends and consumer insights to inform campaign strategies
- Create engaging content for blogs, social media, and email newsletters
- Monitor campaign performance using analytics tools and optimize for ROI
- Assist with SEO initiatives including keyword research and on-page optimization
- Collaborate with design team on visual assets and brand messaging
- Support event planning and promotional activations
- Prepare weekly performance reports for stakeholders
Qualifications
- Recent graduate or 1-2 years of marketing experience
- Proficiency in Google Analytics, Facebook Ads Manager, and HubSpot
- Strong written and verbal communication skills
- Basic knowledge of HTML/CSS and marketing automation tools
- Ability to multitask and meet deadlines in a fast-paced environment
- Portfolio demonstrating creative projects or campaigns (preferred)
- Familiarity with CRM systems like Salesforce or Marketo
- Passion for emerging marketing technologies and trends