Job Description
Are you a creative thinker with a passion for digital storytelling? Lumina Digital Solutions is seeking a highly motivated and detail-oriented Digital Marketing Assistant to join our dynamic team in Louisville, KY.
In this pivotal role, you will support the execution of comprehensive marketing strategies, helping us connect with our audience and drive measurable growth. You will work closely with senior marketing professionals to manage campaigns, analyze data, and optimize our digital presence across various channels.
We offer a competitive salary structure, comprehensive benefits package, and a collaborative environment where your ideas are valued. If you are ready to take your career to the next level, we want to hear from you.
Responsibilities
- Assist in the development and execution of multi-channel digital marketing campaigns, including email, social media, and content marketing.
- Manage and monitor social media accounts, ensuring consistent brand voice and high engagement levels.
- Conduct keyword research and assist in on-page SEO optimization to improve search engine rankings and visibility.
- Create and edit engaging content, including blog posts, infographics, and video scripts.
- Analyze marketing performance metrics and prepare weekly reports to identify trends and areas for improvement.
- Collaborate with the design team to produce high-quality marketing collateral.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
- Proven experience with social media management tools (e.g., Hootsuite, Buffer) and CMS platforms (e.g., WordPress).
- Familiarity with Google Analytics, Google Ads, and basic SEO principles.
- Strong writing and editing skills with a keen eye for detail.
- Excellent organizational skills and the ability to multitask in a fast-paced environment.
- Proficiency in Microsoft Office Suite and project management software.